Editorial Guidelines

The majority of our readers are entrepreneurs and business owners in search of new ideas, new connections and that spark of inspiration to turn their dreams into reality. They delight in sharing challenge-busting strategies, innovative approaches to common situations and learning how others have triumphed in different areas of their lives.

 ATHENA2 Vision
To celebrate women’s successes and inspire our online community to go after—and get—what they want out of life.

When you have a moment, please take a look around the website to see the journey taken by those who have come before you.

Key Article Element: Inspiration
Our goal is to ensure that our content touches upon concepts and topics that can provide inspiration to our readers and members. (And perhaps inspire potential advertisers to spend big bucks.)

Inspiration can mean many things to many people. This is especially true for a woman running a business, raising a family and pursuing other fun and groovy activities. For some, inspiration is an idea, for others, it’s a call to action. What inspirational fingerprint do you have? We want you to share that with our readers.

We’re looking for articles that are informative and inspirational in nature. At the moment we are seeking non-fiction items only, whether interviews, articles, how-to guides or top ten lists. While we do not want to limit ourselves to subjects, we prefer to stick to business or health related topics and shy away from themes and ideas that are negative in scope, have been effectively covered through other media or fail to provide a spark of inspiration.

We are looking for:
• Articles • Interviews • How-To Guides
• Top Ten Lists (with descriptive paragraphs for each item) • Book Reviews

Query Guidelines
Use our contact form to send your ideas. If you require an introduction to a Business Member or another interview subject, please indicate that. We will do our best to get back to you within two to four weeks. For topical items, please query at least three months in advance.

Basics: No serial commas, one space only after full stops, avoid passive voice.

Length: Suggested article lengths range from 400-600 words and may vary due to the topic or any extra items such as sidebars or specific listings that are also included.

Tone: Keep it friendly and personal, as if you were speaking to a good friend. Web users prefer—and actually expect—a pleasant, informal tone. Avoid using “expensive” words that sound like you’ve just swallowed a thesaurus. Use everyday contractions such as “you’ve” and “didn’t.”

Think online: Your words will be appearing online, so be sure to keep that in mind when creating your fabulous story. We need articles that are easy to scan, so include subheadings, keep your paragraphs short and add a bulleted list if a list is needed. If you have a ton of information, consider adding it in as a sidebar or separate section.

Think links: If there’s a website that further supports or explores your topic or interview subject, please include it. Extra points for those who provide relevant links that are in WCDA!

Fact-checking: We’re grassroots. That means we don’t have a fact-checking department or an office in Oahu to fix everything. Please verify your facts and triple-check your work before hitting the send button. Thank you.

One last thing on articles: Feel free to offer your opinion, but articles should be objective. Leave the selling and promoting to the advertisers and PR people; our readers visit us to take a break from it all, so stick to telling a great story and providing them with something they can learn from and apply to their own business or personal lives.

We reserve the right to edit articles as we see fit.

 ATHENA2 does not offer payment for articles at this time. What we can offer you is the opportunity to promote yourself or your business in a 150-word “About the Author” blurb that will appear at the end of your article. Feel free to include your email or website address so that readers may contact you and find out more about what you have to offer.

Book reviews are also unpaid. Reviewers do get to keep the book and receive the fame of having a byline/email link at the end of their review. We’re always looking for good reviewers, so if you know someone who may be interested, please have them send a note and a sample review of their favourite book (250 words or less) to us via our contact page .

By submitting your article to  ATHENA2, you are allowing us to publish it on our website and in our newsletter. We do not accept reprints. You can change your article to make it unique and we will accept it. Once published, articles remain available online through our archives.

Article Categories
These are not set in stone, so please feel free to query an idea if you can’t seem to find a category for it.

Topical Items
There are themes that are seasonal in nature and more appropriate for some months versus others, like creative gift giving or environmental spring cleaning, the number of women running for public office or new tax laws business owners can benefit from.

Features and Top Tens 
Main themes for feature articles are tools for success in business, like branding yourself/your business and networking. Top ten lists are just that, such as ten ways to spice up your March Break or ten ways to celebrate just about anything.

A key to great articles is finding an interesting angle. Instead of “working smarter,” dig deeper and go for “You Are Your Brand: Make the Most of It.” Or instead of “finding me time,” create a list of “Ten Ways to Give Yourself a Break.” Query your ideas at least three months in advance.

Thank you for your interest in WCDA. We can’t wait to hear from you!

About the author:
NANCY is the publisher and editor of Women Can Do Anything, an online community and business resouce for business women and female entrepreneurs. She is also a graphic designer, website programmer and Internet marketer.

Articles by this Author:

    • Five Reasons Why You Should Never Use Your Company Replicated Site to Promote Your MLM Business
    • Top Three Strategies to Recession Proof Your Business